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Dalmore Paring Menu

Daniel Selected by Daniel Boulud

Creating The Product
The Dalmore Selected by Daniel Boulud
To promote the Dalmore and to establish its presence in the luxury market, the brand partnered with Daniel Boulued to create a product just for his restaurants.
We created launch materials for the release of The Dalmore Selected by Daniel Boulud including: press release, media pitch, video and photo content
To kick off the announcement, we partnered with restaurant, vendors and communications team to plan and execute a scotch paring media dinner at restaurant DANIEL,
Following the media dinner, a scotch paring menu was released at all of Daniel Boulud’s NYC properties for consumers to celebrate the launch of The Dalmore Selected by Daniel Boulud
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