Celebrity Cruises
To convert non-cruisers into cruisers, Celebrity Cruises was focused on promoting something important to all vacationers: food.
To promote their 5-star cuisine on-board, we hosted hosted brunch onboard a Celebrity Cruises ship while in port for key travel and food media. Once on the ship, we introduced to new Celebrity offerings and gave them a full tour, showcasing the brand's top amenities.
To continue to promote their food onboard, Celebrity partnered with SPE certified chefs to offer healthy cuisine on their ships. To spread the word about this offering, we hosted an event for key travel media and influences. We curated the content for a panel discussion hosted by Celebrity Cruises, led by industry experts around the latest health food trends.